Madagascar has a population of approximately 24.2 million, of which 91% live on less than two US dollars a day, putting the country among the ten poorest in the world. 78% of the population live in rural areas without a regular income and depend on subsistence farming.

In addition, the electricity access rate in Madagascar, at approximately 15%, is less than half the sub-Saharan Africa average; the rate is less than 5% in rural areas. As a result, the Malagasy population is highly vulnerable and generally does not have access to basic goods and services, depriving the majority of inhabitants of appropriate opportunities, better incomes, access to education and a decent standard of living.